Writing Effective Descriptions and Titles

Creating compelling and accurate product titles and descriptions is essential for attracting buyers on ComeMarket. Your title and description are your primary tools for showcasing your product, making it stand out, and setting clear expectations for potential buyers.

Your product title is often the first thing buyers notice, so make it clear and descriptive. A good title improves search visibility and quickly conveys key product details.

• Include Key Information – brand, model, color, size.

Example: Samsung Galaxy S21, 128GB, Phantom Gray – Unlocked.

• Be Specific – avoid vague terms; precise wording helps buyers understand what you offer.
• Keep it Concise – aim for ~50–70 characters; short titles are easier to read.
• Avoid Symbols or Overstatements – phrases like “BEST DEAL!!!” look unprofessional and do not improve visibility.

Example:

• Poor title: Awesome Phone – Almost New!!!
• Effective title: Apple iPhone 12 Pro, 256GB, Pacific Blue – Unlocked

A strong description sets buyer expectations, answers questions, and reduces the need for follow-up messages.

• Start with Key Details – brand, model, condition, unique selling points (e.g. “Brand New”, “Limited Edition”).
• Use Bullet Points – helps buyers scan quickly:
  1. Product dimensions or weight
  2. Materials used
  3. Color options
  4. Compatibility (if applicable)
  5. Warranty information (if applicable)
• Be Honest About Condition – if used, mention signs of wear or imperfections. Honesty builds trust.
• Highlight Benefits and Features – explain what makes the product special.

Example: This jacket is made from high-quality waterproof material, perfect for outdoor activities.

• Use Keywords Naturally – include relevant search terms (brand, model, category) but avoid keyword stuffing.
• Add a Call to Action (Optional) – encourage buyers to add to cart or explore other listings.

Example Description: This Apple iPhone 12 Pro, 256GB in Pacific Blue, is unlocked and ready to use with any carrier. The phone is in excellent condition, with minimal signs of wear. It comes with a screen protector and a protective case. The 6.1-inch Super Retina XDR display provides vibrant colors and sharp detail, perfect for browsing, gaming, or streaming. Includes original charger and packaging.

• Think Like a Buyer – include details you’d want before making a purchase.
• Focus on Clarity and Accuracy – avoid vague words, be transparent.
• Avoid Overpromising – set realistic expectations to reduce disputes or returns.

By crafting clear, concise, and informative titles and descriptions, you’ll increase product visibility, attract more buyers, and build a reputation for quality and reliability on ComeMarket.